πŸš€ The Blueprint for Building Winning Teams in Traditional Companies


//ALAN CAMPOS / READ TIME: 4 MIN

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πŸš€ The Blueprint for Building Winning Teams in Traditional Companies

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In the last 15 years, I've faced a common challenge: How can I create and implement Digital Innovation teams in traditional companies?

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Using my twenty years as an entrepreneur and executive, I've created my own framework β€” basic principles that have guided me through the ever-changing world of digital transformation.

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I've tested this model in several industries and Fortune 500 companies and it is really effective.

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Pro Tip β†’ Before forming your teams, make sure steps 1 to 4 are clear and done.

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1// Your Reason to Innovate

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Be clear about your true reason to innovate: whether it's to outperform competitors, advance in your career, impress colleagues, empower your professional journey, etc. What are the genuine motivations for both the company and yourself?
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​2// Digital Evolution

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Evaluate your current Digital Innovation maturity score to map your current position. Check out last week's Newsletter for a complete guide on that.
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​3// Set a Clear Goal and Create a Movement

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In the world of Digital Transformation, balance Digital Optimization (cost-saving ) and Digital Innovation (new business model) initiatives. Today I will focus on a Framework for Digital Innovation teams only.

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Craft an inspiring statement capable of motivating your team/organization. As an example, when I led the Design and Digital Product teams at Nextel, we created this guiding statement: "Telecoms must be sexy." It was not just a statement. It was a movement. Create yours!
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4// Evaluate if the initiative should belong inside or outside the company

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Evaluate whether the team should be inside or outside the company, considering the need for speed and synergies with the existing business.

5// Bring Your Heroes

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For some executives in traditional companies, digital innovation is a gamble, and skepticism is a natural part of the process. It is your responsibility to find a way to showcase quick results. The most effective approach is to attract super talents. Though not cheap, their impact is priceless.

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I particularly enjoy collaborating with former entrepreneurs and top talents from diverse industries. They approach challenges with an open mind, bringing out-of-the-box solutions that can make a significant impact.

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6// Follow the 2 Pizza Rule

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Hackman’s Law identifies problems in the process as links of communication between team members.

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The Formula: N * (N-1) / 2

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Where N = group size

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According to Jeff Bezos's 2-pizza rule, teams should be small enough to be fed with two pizzas (6 people or 15 links to manage).
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7// Organize into Squads

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I typically have these areas and talents.

Then break down silos and organize your heroes into agile squads β€” Think of these squads as small startup-like groups within the company.

If you want to understand this step deeper, reply to this email and ask me to send you a video about it.

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8// Set Success Metrics

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High alignment and high autonomy are the secrets of success. Let your team define how they will achieve success.

Use OKRs and embrace the Moonshot concept to drive your team beyond conventional boundaries.

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Allow them to fail. Sooner or later, they will come up with a solution that provides a positive ROI. Heroes always find a way. And that's why we need them.

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This Week's Action Steps

If you haven't run your Digital Maturity Assessment yet, check out last week's Newsletter and share your Score with me.

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Reply to this email explaining what are your current challenges. I will be more than happy to share some custom content to help you build an executive action plan to evolve your Digital Strategy.

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See you next Saturday!

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Premium Tips

1// Secure a pre-launch free copy of my book - How to Innovate: where I reveal my 6-step formula to implement digital innovation in traditional business.

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2// Join the waiting list for my premium program - Digital Innovation for Executives: where I guide leaders on how to define, implement, lead, and optimize digital innovation initiatives.

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3// Promote your company to my subscribers by sponsoring this newsletter.

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